奈雪的茶，新茶饮赛道开创者，创立于2015年，领创推出“茶饮+软欧包”双品类模式。聚焦以茶为核心的现代生活方式，奈雪已形成“现制茶饮”、“奈雪茗茶”及“RTD瓶装茶”三大业务版块，成功打造“霸气玉油柑”、“鸭屎香宝藏茶”等多款行业爆品。秉承“美好自有力量”的理念，奈雪的茶以成为“受顾客喜爱的全球性茶饮品牌”为使命，致力于成为茶文化走向世界的创新者和 推动者。 Naixue’s Tea, a pioneer in the new-style tea beverage industry, was founded in 2015 and is the first to introduce the dual-category model of “tea drinks + soft European bread.” Focusing on a modern lifestyle centered around tea, Naixue has developed three major business segments: freshly made tea beverages, Naixue premium tea, and ready-to-drink bottled tea. The brand has successfully created several industry bestsellers such as “Baqi Yuyougan” and “Yashixiang Treasure Tea.” Upholding the philosophy that “Goodness has its own power,” Naixue’s Tea is on a mission to become a globally loved tea beverage brand, striving to be an innovator and promoter of bringing tea culture to the world.
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bubble tea
